Refundy has been selected for the “2025 TIPS Global Track” organized by the Ministry of SMEs and Startups. | Image provided by Refundy
Refundy (CEO Shinwook Park), an AI-based refund automation solution startup, announced on the 6th that it has been selected for the “2025 TIPS Global Track” program organized by the Ministry of SMEs and Startups (MSS).
Refundy secured seed investment from the accelerator New Paradigm Investment, a TIPS operating partner, in July, and based on this recommendation, was finally selected for the TIPS Global Track.
The “Global Track,” newly introduced in 2025, is a TIPS program that identifies early-stage startups with proven potential for global expansion and supports up to 1.2 billion KRW (approximately USD 880,000) in R&D funding over three years.
This selection marks a turning point for Refundy as it strengthens its core technology to realize the concept of the “AI Seller” and expands into global commerce. Over the next three years, Refundy plans to develop four types of AI agents in stages and build an “AI orchestration” system to integrate and coordinate them.
Beyond its current refund and cashback services, the company also aims to expand its revenue model through SaaS, SDK, and DaaS (Data-as-a-Service), ultimately evolving into an AI-driven commerce infrastructure platform for global sellers.
Refundy has gained rapid market attention for its automatic refund solution that compensates sellers for price differences on open-market platforms. Its AI tracks real-time price fluctuations driven by dynamic pricing, automatically requesting and processing refunds when the price of a purchased item drops.
Users can install a Chrome extension and load their last 30 days of order history with one click. The AI detects price changes and automatically executes refund requests. Once a refund is successful, Refundy takes a small commission from the refunded amount. Thanks to its simple UX and logical business model, the company has been dubbed the “Ssamzzamsam of the e-commerce industry.”
Refundy achieved breakeven just three months after incorporation and currently serves over 4,000 global seller clients across 30 countries. It has grown rapidly without paid advertising and, after establishing its Chinese subsidiary, completed official API partnerships with Alibaba Group platforms such as Taobao and AliExpress, further accelerating its global expansion.
CEO Shinwook Park said, “We want to reduce repetitive manual tasks for sellers and create a world where they can run global commerce operations with just a few clicks. The era of the ‘AI Seller,’ where AI handles refunds, order processing, revenue prediction, and strategy planning, is near,” adding, “Refundy is preparing to become not just an automation tool, but the data hub and infrastructure for AI commerce. The TIPS Global Track selection will be a catalyst in accelerating that journey.”
