G-FAIR KOREA 2025 Poster | Image provided by Gyeonggi Business and Science Accelerator
The Gyeonggi Provincial Government and the Gyeonggi Business and Science Accelerator (GBSA) announced that the 28th Korea Excellent Products Fair (G-FAIR KOREA 2025) will be held at KINTEX in Goyang from October 30 to November 1.
Now in its 28th year, G-FAIR KOREA is the largest export-oriented exhibition in Korea dedicated to helping small and medium-sized enterprises (SMEs) expand into overseas markets. Under the slogan “Buy Better, Live Better,” the exhibition aims to support the sustainable growth of SMEs amid rapidly changing industrial and trade environments, while strengthening their global competitiveness through networking and exchange opportunities.
This year’s G-FAIR KOREA will feature five themed zones — Beauty & Fashion, Food, Daily Goods, Health & Wellness, and Tech — with 500 participating companies operating more than 600 booths. Over 800 domestic and international buyers from 44 countries are expected to attend, conducting global business consultations to help SMEs generate tangible export results. Side events will include an Overseas Buyer Invitation Program, a Purchasing Consultation Fair, and Seminars on Global Market Expansion.
In particular, the Trade Risk Response Zone will provide in-depth consultations and customized solutions to companies facing difficulties due to trade barriers, such as U.S. tariff measures, helping them build a more stable export foundation.
An Awards Zone will also be set up to recognize 30 companies with outstanding business performance and innovation. The award-winning products will be showcased in a special exhibition area to enhance brand recognition and market competitiveness.
This year’s G-FAIR KOREA will see expanded participation from overseas buyers, with representatives from 44 countries — a 121% increase in buyer numbers compared to last year. A total of 166 companies are returning for a second consecutive year, resulting in a re-participation rate of 33%, highlighting G-FAIR’s status as a trusted and stable export platform for SMEs.
The event is hosted by Gyeonggi Province and co-organized by GBSA and KOTRA. It is expected to serve as a practical platform for SMEs to seize new global market opportunities and achieve sustainable growth amid rapidly shifting industrial and trade dynamics.
Hyun-gon Kim, President of GBSA, said, “G-FAIR is a global stage where the world engages with K-culture and K-products. GBSA will actively support Korean SMEs so that their innovative technologies and ideas can create new growth opportunities on the international stage.”
