Stella Lee, International Sales Team Staff at Aram Huvis, holding AI-ScalpGrader
CES 2025, the world’s largest tech exhibition, concluded successfully, drawing global attention to innovative technologies from companies worldwide. Among the participants, Korea’s Pangyo Techno Valley once again made a notable mark on the worldwide stage. Startups based in Pangyo showcased cutting-edge advancements in AI, smart healthcare, and eco-friendly technologies, captivating visitors and investors.
Leveraging the unique strengths of the Pangyo region, where the government and private sectors collaborate to foster an innovation ecosystem, the achievements displayed at CES 2025 highlight the Region’s growing status as a global innovation hub.
Aram Huvis (CEO Park Dongsoon) is a leader in K-beauty and K-healthcare innovation, using AI-based scalp diagnostic systems and personalized cosmetic manufacturing technologies to impact the global market significantly.
The company’s flagship product, AI-ScalpGrader, employs high-resolution cameras and AI algorithms to conduct detailed scalp analyses. This system examines six scalp areas, identifying micro-flaking, excess sebum, dandruff, and redness. Results are provided within 10 to 40 seconds, allowing customers to view real-time scalp conditions on display and receive recommendations for customized cosmetics tailored to their specific needs.
Aram Huvis excels at creating personalized cosmetics that reflect individual skin and scalp characteristics. To overcome the limitations of mass-produced products, the company offers data-driven, customized solutions that significantly improve customer satisfaction and scalp health. In 2021, Aram Huvis secured a Korean patent (10-2271558) for its big data-powered AI scalp diagnostic and product recommendation system.
In collaboration with Bundang Seoul National University Hospital, Aram Huvis conducted clinical trials to validate the efficacy of its customized scalp care products. Among 100 participants, 93% reported improved scalp conditions, with average scores increasing by more than 50% within four weeks. These results have established the company as a trailblazer in the global K-beauty market.
Founded in 2002, Aram Huvis has pioneered the skin, hair, and scalp diagnostic industry for over 23 years. In 2023, the company’s AISG (AI Scalp Grader) won an innovation award at CES, affirming the groundbreaking nature of its AI-driven scalp diagnostic technology. Building on this success, Aram Huvis introduced the ECE CUBE, a portable B2C diagnostic device, and the Elapiel Tailor, a home-use machine capable of manufacturing personalized cosmetics.
Aram Huvis exports diagnostic devices to over 70 countries, with approximately 80% of its revenue generated internationally. It collaborates with renowned global brands such as Estée Lauder, L'Oréal, Aveda, Guerlain, L'Occitane, and Caudalie. Over the past two decades, the company has collected and analyzed over 100,000 scalp data points to accurately diagnose conditions using AI and provide customized shampoos and serums to customers worldwide. Aram Huvis strives to enhance beauty and well-being globally by moving beyond diagnostics to deliver tailored solutions.
With its AI and big data integration, Aram Huvis sets new standards for personalized scalp care and cosmetic manufacturing. Through continuous technological development and an expanding global network, the company is solidifying its position as a leader in K-beauty and K-healthcare.
Pangyo Techno Valley is a global integrated R&D hub focused on IT, BT, CT, and NT, integrating Research (R), People (P), Information (I), and Trade (T). As Gyeonggi-do’s representative innovation cluster, Pangyo Techno Valley was established to secure national new growth drivers such as technological innovation, human resource development, job creation, and enhancing international business competitiveness. As of 2023, 1,666 companies employ 78,751 people, and it has positioned itself as the most innovative hub in South Korea, with sales amounting to 167.7 trillion KRW (125.5 billion USD).
Furthermore, the Techno Valley Innovation Division of the Gyeonggi-do Business & Science Accelerator (GBSA) holds monthly events such as the Pangyo Evening Meet-Up, Pan-Pan Day, and the Pangyo Startup Investment Exchange “In-Best Pangyo” to maximize the value of Pangyo Techno Valley. They also support the Pangyo Overseas Promotion Program, which publicizes information about Pangyo’s companies, products, and services to domestic and foreign investors and the media, thereby facilitating foreign investment.
