Dongsun (Peter) Jo, CEO of Homenay
Global cross-border B2B distribution platform Homenay (CEO Dongsun (Peter) Jo) participated in the ‘2024 Pangyo Global Media MeetUp,’ held on December 10 at the Gyeonggi Startup Campus in Pangyo Techno Valley.
Pangyo Techno Valley TV organized the ‘2024 Pangyo Global Media MeetUp,’ targeting Japanese and Vietnamese markets. Japan's tech media, Gadgetouch, and Vietnam's state-run media, Vietnam Plus, attended to spotlight the innovative technologies and achievements of Pangyo-based companies.
Homenay participated in an online interview with Vietnam’s media and joined SMT, Brain Ventures, and GoQba Technology at the event.
Homenay leverages AI technology to support the expansion of Korean lifestyle brands into the Southeast Asian market. Starting with K-baby products, the platform has expanded into K-beauty, K-health foods, K-pet supplies, and K-home products, aiming to become Southeast Asia's first and largest K-product platform.
Homenay’s AI-powered system recommends products, marketing strategies, and inventory management plans tailored to the Southeast Asian market, overcoming the limitations of traditional entry methods. This enables brands to accelerate market entry, reduce financial risks, and significantly increase their chances of success.
Operating primarily from Vietnam, Homenay provides a reliable purchasing channel for Southeast Asian consumers and an all-in-one solution for Korean brands, covering logistics, marketing, branding, and distribution. CEO Dongsun Jo emphasized, “The key to global expansion is generating revenue and profits while settling into the market. We take on the burden of maintaining local staff for SMEs.”
Image by Homenay
Homenay also focuses on post-sale customer service, handling product exchanges, and enhancing brand reputation through swift responses. Its team of Korean and local professionals ensures fast and effective communication.
The company has established an online-to-offline (O2O) system, collaborating with local supermarkets and distribution channels. CEO Jo highlighted, “We explore local hotspots to increase product sales potential,” expressing the company’s commitment to expanding its distribution partnerships.
Homenay also invests in marketing for ESG (Environmental, Social, and Governance). It donates unsold seasonal inventory to local orphanages in Vietnam, creating a win-win structure for businesses and communities.
Additionally, the company collaborates with local legal and marketing experts to block counterfeit product distribution, ensuring that all partners deal exclusively with genuine products. This approach builds trust in the brand as an authentic product platform and contributes to a healthier business environment.
While focused on K-baby products, Homenay plans to expand into K-beauty, K-home goods, and K-pet supplies, strengthening collaborations with trendsetters in the Southeast Asian market.
To date, Homenay has partnered with 50 brands, successfully supporting their entry into the Vietnamese market. Locally, it collaborates with over 300 partners, achieving a 30-fold revenue increase since entering the B2B market. In 2024, the company expects a 300% year-over-year sales increase.
Homenay's efforts to collaborate with partners interested in product distribution and branding signal promising growth opportunities in the Southeast Asian market.
Photo by AVING News
The ‘2024 Pangyo Global Media MeetUp’ concluded successfully, earning praise for providing a platform for Pangyo’s innovative companies to strengthen their presence in the global market.
Pangyo Techno Valley is a global integrated R&D hub focused on IT, BT, CT, and NT, integrating Research (R), People (P), Information (I), and Trade (T). As Gyeonggi-do’s representative innovation cluster, Pangyo Techno Valley was established to secure national new growth drivers such as technological innovation, human resource development, job creation, and enhancing international business competitiveness. As of 2023, 1,666 companies employ 78,751 people, and it has positioned itself as the most innovative hub in South Korea, with sales amounting to 167.7 trillion KRW (125.5 billion USD).
Furthermore, the Techno Valley Innovation Division of the Gyeonggi-do Business & Science Accelerator (GBSA) holds monthly events such as the Pangyo Evening Meet-Up, Pan-Pan Day, and the Pangyo Startup Investment Exchange “In-Best Pangyo” to maximize the value of Pangyo Techno Valley. They also support the Pangyo Overseas Promotion Program, which publicizes information about Pangyo’s companies, products, and services to domestic and foreign investors and the media, thereby facilitating foreign investment.
