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Fairy, Inc., a leading B2B SaaS company specializing in behavior-based CRM marketing solutions, has been selected for the DeepTech-TIPS initiative. This initiative is a private investment-led program designed to support promising technology startups, and it’s operated by the Ministry of SMEs and Startups.
DeepTech-TIPS forms part of the larger “Tech Startup 1000+ Project,” also supported by the Ministry of SMEs and Startups. Startups are initially backed by private investment firms and, upon selection for the DeepTech-TIPS program, they can receive up to 1.7 billion KRW in government support over three years. This support includes funding for research and development, commercialization, and overseas marketing. Fairy’s selection was strongly recommended by Mashup Angels, the company operating the TIPS program.
Fairy’s groundbreaking technology focuses on push marketing solutions, drawing upon user behavior both inside and outside of apps. Through more than three years of rigorous technology development, the company has created a system capable of collecting and analyzing AI-based data on users’ online behavior. In the DeepTech-TIPS selection process, Fairy received high marks for its over a year-long commercialization track record and its team of in-house developers experienced in cloud and AI technologies, many of whom have previously worked at Google.
The CRM solution offered by Fairy enables companies to access previously untapped data on out-of-app user behavior. Upon receiving user consent, Fairy’s platform delivers highly personalized marketing campaigns tailored to individual user needs. By identifying key touchpoints in the online shopping journey and integrating them into payment services, Fairy aims to redefine the mobile shopping and payment experience.
Jang In-seon, Fairy’s CEO, commented, “Our inclusion in the DeepTech-TIPS program validates the strength of our real-time online behavior analytics and first-party data enhancement technology. We aim to revolutionize the way businesses and users interact, creating a more personalized online shopping and payment experience. The goal is to establish a dominant position in the online platform market, targeting both Korean and global users for our behavior-based CRM solutions.”
Fairy has recently moved to the Global Growth Center at the Pangyo Startup Campus and has amassed an impressive investment portfolio of 1.4 billion KRW from backers such as Mashup Angels, Bass Investment, Kona I Partners, and Infobank. Moreover, Fairy was also chosen for Google’s “Google for Startup Accelerator” program as well as accelerator and open innovation programs by Samsung Finance and SKT.